Purpose-driven partnerships
Leadership coaching and strategic consulting to move purpose into practice — and practice into performance.
Hi, I’m Jennifer Ruth Beuthin.
At Ruth Co., I partner with leaders seeking clarity, strategic insight, and new capacities to navigate complexity with purpose. Together, we redesign limiting systems, strengthen leadership practices, and develop new ways of working that reflect care, courage, and intention.
This work is rooted in the legacy of four generations of wise, scrappy, principled women—all named Ruth—and carried forward by my daughter, Maya Ruth. Their stories shape the heart of Ruth Co.: a belief that leadership grounded in purpose and wholeness is not sentimental—it’s a strategic advantage. It allows leaders and organizations to perform, adapt, and grow.
With experience spanning social movements, nonprofits, and business leadership, I understand the pressures of guiding teams, managing complexity, and sustaining purpose in systems that weren’t built for it. And I know this: effective leadership is never a solo act. It requires partnership, reflection, and steady practice.
That’s the work we do here—strengthening the mindset, skills, and structures leaders need to create real, lasting impact.
Here to help you lead what’s next.